This lecture will begin with a brief history of the marketing trends targeting baby boomers – a population that currently comprises about 28% of US adults. Many health- and beauty-related innovations have arisen as a direct result of this aging population. We will discuss the recent innovations in areas such as skincare, weight-loss, antioxidants and detoxification, as well as other areas in anti-aging and we will look at the impact these technologies will have on the way we approach aging in the coming years.

Mara Naber is a baby boomer getting younger every day. She began running marathons at age 54. Mara is an Anti-Aging Specialist for NSE, Chair of the Calaveras County Commission on Aging, and a Reike Master. She is currently studying Quantum Touch.